For Orthopaedic Surgeons· Private practice · US & UK
Private orthopaedic surgery is a high-demand, high-trust specialty, but most practices grow slowly because they rely on a handful of GP referrers and a single hospital network. One change in those relationships and the list empties.
We build patient acquisition and referral development systems that give orthopaedic surgeons a resilient, growing private practice, with the case mix they actually want.
Get a growth audit for your orthopaedic surgery practicePatients tired of NHS waiting lists for hip or knee replacement actively search for private surgeons. Practices with strong local SEO and procedure-specific content capture this stream without any active marketing effort.
Athletes and active patients with ACL tears, rotator cuff injuries, and meniscal damage search urgently and decide quickly. Practices with visible sports surgery content and fast booking pathways see some of the highest enquiry-to-appointment rates in orthopaedics.
Physios, osteopaths, and sports medicine clinics regularly need a trusted orthopaedic surgeon to refer on. Most practices have no formal programme for building these relationships, despite the high quality of the patients they generate.
Patients who have been told they need surgery, or told they don't, frequently seek a second opinion privately. A clear second-opinion pathway converts these patients at exceptional rates.
“My private list is solid but it's entirely driven by two or three GP practices. If any of them changed their patterns I'd be in trouble.”
“I do excellent joint replacement work but I'm not getting the volume of elective cases I want. They seem to be going to surgeons with more marketing presence.”
“I want to attract more sports cases but I don't know how to position for that without it sounding like I'm abandoning my elective practice.”
“I've tried Google Ads before and got enquiries from patients who had no idea what private surgery cost. It wasted a lot of consultation time.”
We audit your full patient pipeline, referral sources, direct enquiries, conversion rates, and build the infrastructure to improve each: procedure-specific content, a referral development programme, and tracking that shows you exactly where every booking comes from.
We grow your local and national search presence for your highest-value procedures, run paid acquisition campaigns targeting patients with surgical intent rather than early-stage symptom searches, and build a systematic physiotherapy and sports clinic referral network.
We establish your surgical authority, in your subspecialty of choice, in your patient outcomes, and in your community, through content, media placements, and a digital presence that communicates the standard of your practice to the patients and referrers you most want.
Mr. Daniel Farouk
“The sports surgery programme was transformational. Within six months it had become our largest source of new private patients, people who were motivated, fast-moving, and referred everyone they trained with.”
Start with a free practice audit. Tell us about your practice in 45 minutes we'll show you exactly where patients are falling through the gaps, and what a system built for your specialty would look like to fix it.
No packages. No pitch. A conversation built around your practice.
