Build
We build your patient acquisition and retention infrastructure: a membership programme, a referral system, an active review pipeline, and tracking that tells you exactly where your growth is coming from.
For Dentists· Private practice · US & UK
A full private dental practice built on patients who stay, spend, and refer.
Private dentistry is a relationship business. Patients who feel genuinely cared for return every year, invest in elective work, and bring their families. Building a practice full of them is the goal and it's a system, not luck.
We build patient acquisition and retention systems for private dental practices that want predictable, growing revenue without constant discounting or patient churn.
Get a growth audit for your private dental practiceWe've spent time in your world. Here's what we know about it.
Practice membership plans are the single most powerful retention tool in private dentistry
Patients on a membership plan attend twice as frequently, spend more per visit on elective treatment, and churn at a fraction of the rate of pay-per-visit patients. Most practices underinvest in growing their membership base.
New mover marketing is a low-competition, high-conversion acquisition channel
Families who have recently moved to an area actively look for a new dentist in the first 90 days. Practices with visibility in this moment acquire loyal, multi-year patients at low cost.
Elective treatment case acceptance is your largest revenue lever within existing patients
Most practices leave significant revenue on the table in existing patient conversations. A structured approach to elective treatment presentation increases case acceptance by 20–40% without acquiring a single new patient.
Google reviews are the primary trust signal for new dental patient acquisition
Over 80% of new dental patients check reviews before choosing a practice. Practices with an active review generation system outperform on conversion regardless of other marketing activity.
What private dentists tell us when they reach out.
“I'm always seeing new patients but I feel like I'm filling a leaky bucket. I can't work out why people aren't staying.”
“I want to grow my whitening, veneers, and Invisalign work but I can't get patients engaged at the check-up stage.”
“I came off NHS two years ago and my pipeline is inconsistent. Word of mouth works but it's not reliable enough.”
“I've tried Google Ads and just got NHS patients who wanted free treatment.”
What a system built for your practice looks like.
Grow
We develop your local SEO presence for private dentistry search terms, run targeted acquisition campaigns for your elective services, and create the new-patient experience that turns first visits into long-term relationships.
Brand
We build a practice brand that communicates warmth, clinical expertise, and the private standard your patients are paying for, through a website, visual identity, and content strategy that sets you apart from NHS and budget alternatives.
We've done this before. Here's the closest proof we have.
Dr. Clare Murphy
“Our membership grew from 180 to 620 in 18 months. The stability that brought to our revenue meant we could plan properly for the first time since going fully private.”
- +440Membership plan patients
- +52%Elective treatment revenue
- 4.9★Average Google review score
A thriving private dental practice is a system problem. Let's solve it.
Start with a free practice audit. Tell us about your practice in 45 minutes we'll show you exactly where patients are falling through the gaps, and what a system built for your specialty would look like to fix it.
No packages. No pitch. A conversation built around your practice.
