Audit & Strategy
We audit your Meta account, landing pages, and practice positioning before building anything. The most common cause of Meta campaign failure is launching the right campaign into the wrong conversion environment.
1 week
Grow: Meta ads
Meta ads that find the patients worth finding, not just the patients worth targeting.
Most healthcare Meta campaigns attract the wrong people. Broad audiences, promotional creative, and campaigns optimized for cheap leads generate a flood of low-intent inquiries that waste consultation time and damage conversion rates.
We build Meta campaigns for private practices that are calibrated for patient quality, not inquiry volume, reaching the people who are genuinely ready to invest in the care you provide.
This is for you if...
You've run Meta ads before and got lots of inquiries from people who couldn't afford your fees or weren't genuine surgical candidates.
You want to fill capacity for a specific procedure or service without discounting or running promotions.
You're launching a new service and need to generate awareness and bookings quickly.
You're targeting a specific patient demographic, age, location, life stage, and want campaigns built for them specifically.
You have strong before-and-after content and want it working as a patient acquisition asset.
Your current agency runs generic healthcare campaigns and doesn't understand your specialty or your patient.
What's included
What you get
We build, manage, and continuously optimize Meta ad campaigns for private healthcare practices, with creative strategy, audience architecture, and performance management all aligned to the specific patient type your practice wants to attract.
- Higher-quality inquiries from patients who are ready to book, not just browsing
- Lower cost per booked consultation (not just per lead)
- Campaign creative that communicates clinical authority, not just aesthetics
- Audience development that improves with every campaign cycle
- Full attribution from ad click to booked appointment
- Campaigns that comply with Meta's healthcare advertising policies without sacrificing performance
Deliverables
Strategy & Setup
- Patient persona and audience architecture
- Campaign objective and funnel structure design
- Meta pixel and conversion event setup
- Healthcare policy compliance review
- Landing page conversion audit (or build)
Creative
- Ad copy for all placements (feed, stories, reels)
- Static image ad design
- Video ad scripting and editing (if content provided)
- A/B creative testing framework
- Seasonal and promotional creative refreshes
Campaign Management
- Campaign build and launch
- Weekly bid and budget optimization
- Audience performance monitoring and refinement
- Conversion data analysis and reporting
- Monthly strategy review and next-cycle planning
Reporting
- Weekly performance dashboard
- Cost per inquiry and cost per booked appointment tracking
- Creative performance breakdown
- Monthly executive summary
What running Meta ads with us actually looks like.
Creative & Setup
Audience architecture, campaign structure, and creative production. We build the first batch of creative assets and set up all tracking before launch.
1–2 weeks
Launch & Learning
Campaign launch with daily monitoring. The first 2–4 weeks are the learning phase: we're gathering data on which audiences, placements, and creative performs. We don't draw conclusions too early.
Weeks 3–6
Optimization
Ongoing weekly optimization informed by conversion data, not just Meta platform metrics. We track all the way to booked appointments, not just clicks and leads.
Monthly cycle
Scale
Once performance is proven, we scale budgets and expand creative formats to increase volume while protecting quality. Scaling too early is as damaging as not scaling at all.
Month 3+
See the complete process: How we work
Things practices usually ask us.
Does Meta advertising actually work for healthcare?
Yes, but it requires a different approach than most industries. Meta's healthcare ad policies restrict certain targeting parameters and claim types, and the patient journey is longer and more trust-dependent than typical e-commerce. Campaigns that account for these factors specifically, in their audience design, creative approach, and conversion architecture, perform well. Generic campaigns typically don't.
What budget do I need to run Meta ads for my practice?
We typically recommend a minimum of $2,000–$2,500 or £1,500–£2,000 per month in media spend for a single-service campaign to generate meaningful volume. The right budget depends on your procedure fees, your target consultation volume, and your market. We'll model expected outcomes against budget before you commit.
What creative do you need from us?
The most effective healthcare Meta content uses real patient outcomes, real practitioners, and authentic practice content. We'll brief you on exactly what we need, and the more genuine content you can provide, the better the campaigns perform. We can work with what you have and improve it over time.
How do you measure success: leads or bookings?
Bookings. Leads are a vanity metric in healthcare. We set up tracking all the way through your booking system so we can report on the cost per booked appointment, not just the cost per form submission. This requires your booking system to have proper conversion tracking set up, we'll do that as part of the setup.
Can you run campaigns across Instagram and Facebook simultaneously?
Yes. Meta's ad platform manages both. We typically run across both by default but adjust placement weighting based on where your specific patient demographic performs best.
Do Meta ads work for all medical specialties?
Meta works well for specialties where visual proof, patient education, and lifestyle-driven decisions matter: aesthetics, dermatology, orthopedic surgery, fertility, and many elective procedures. It is less effective for purely referral-driven or emergency specialties. We'll tell you honestly in the audit whether Meta is the right channel for your practice.
Meta campaigns that attract the right patients are a strategy problem, not a budget problem. Let's get the strategy right.
Start with a free practice audit. We'll look at your current situation, identify exactly where this service would make the biggest difference, and show you what it would look like for your specific practice.
No packages. No pitch. Just a clear diagnosis.
