Build
We build dual patient pathways, one for adolescent cases, one for adult aligner patients, with the content, consultation design, and follow-up sequences each segment requires.
For Orthodontists· Private practice · US & UK
More adult aligner starts and clear brace bookings, without competing on price.
Orthodontics has changed. Adult aligner treatment is now a significant market, but it's also the most competitive, with direct-to-consumer brands undercutting on price and convenience.
We build practice growth systems that position your clinical oversight, outcomes, and patient care as the premium choice over mail-order alternatives.
Get a growth audit for your orthodontics practiceWe've spent time in your world. Here's what we know about it.
Adult aligner patients are the highest-growth and highest-LTV segment in orthodontics
Adults seeking orthodontic treatment for aesthetic reasons have higher fee tolerance, refer more enthusiastically, and are more likely to pursue additional cosmetic dentistry. They're worth acquiring at a premium.
Direct-to-consumer brands are your strongest differentiator opportunity
Patients who have considered Smile Direct or similar services are already motivated. Content that honestly explains the clinical limitations of unsupervised treatment converts these patients without being dismissive.
The GDP referral relationship is the most underused growth lever in orthodontics
Most orthodontists receive occasional referrals from GP dentists but have no formal programme to develop these relationships. A structured approach typically increases referral volume by 30–60% within six months.
Parent-child combined consultations improve conversion and adult treatment starts
Practices that frame the consultation as a family conversation, addressing both adolescent and adult treatment in one appointment, see higher case acceptance and significantly more adult aligner starts.
What orthodontists say when they reach out to us.
“I'm losing adult aligner patients to direct-to-consumer brands and I have no effective way to address it in my marketing.”
“My referral relationships with GDPs are random, some send a lot, most send nothing. I've never had a system for it.”
“I want to grow my adult caseload but most of my marketing infrastructure is aimed at parents of teenagers.”
“My case acceptance is around 50% and I know it should be higher. I just don't know where patients are dropping out.”
What a system built for your practice looks like.
Grow
We develop your GDP referral programme and build your organic and paid presence for adult aligner search terms that attract patients who are ready to invest in proper clinical oversight.
Brand
We position your clinical expertise and outcome quality as the premium alternative to direct-to-consumer treatment, with content, patient case studies, and media presence that makes the difference visible.
We've done this before. Here's the closest proof we have.
Dr. Sandra Williams
“The adult aligner campaign attracted patients who had looked at direct-to-consumer options and rejected them. They were the easiest case acceptances I'd ever had.”
- +88%Adult aligner case starts
- +22New GDP referral relationships
- +34%Overall practice revenue
The adult aligner market is growing fast. Let's make sure your practice is capturing it.
Start with a free practice audit. Tell us about your practice in 45 minutes we'll show you exactly where patients are falling through the gaps, and what a system built for your specialty would look like to fix it.
No packages. No pitch. A conversation built around your practice.
