Audit & Research
Full technical audit, keyword and topic research, competitor analysis, and content gap identification. This produces the complete picture of where you are and the ranked priority list of what to do first.
2 weeks
Grow: SEO
Be found by the patients who are looking for exactly what you do.
Search engine optimization for private practices isn't about ranking for "private doctor near me." It's about appearing in the specific searches your most valuable patients make, the procedure searches, the condition searches, the specialist searches, months before they ever pick up the phone.
We build SEO programs for private healthcare practices that build long-term, compounding organic visibility for the search terms that bring in patients worth acquiring.
This is for you if...
New patients can't find your practice when they search for the procedures or conditions you specialize in.
You're paying for Google Ads to cover organic visibility you should be earning for free.
A competitor with demonstrably worse outcomes is ranking above you because they've invested in SEO and you haven't.
You've just launched or redesigned your website and want to build search authority from a strong foundation.
You're operating in a specific city or region and want to dominate local search for your specialty.
You want a sustainable patient acquisition channel that doesn't require ongoing ad spend to function.
What's included
What you get
We build comprehensive SEO programs for private healthcare practices, covering technical foundations, content strategy, and authority building, designed to generate compounding organic visibility for the search terms that bring in your most valuable patients.
- First-page visibility for procedure, condition, and specialty search terms
- A sustained flow of qualified organic traffic without ongoing ad spend
- Content assets that educate patients and build authority simultaneously
- Technical SEO foundations that protect rankings through algorithm changes
- Local search dominance for your specialty in your target geography
- A patient acquisition channel that improves in value every month
Deliverables
Technical SEO
- Full technical audit and issue remediation
- Site architecture and internal linking optimization
- Core Web Vitals and page speed optimization
- Schema markup (MedicalBusiness, MedicalSpecialty, FAQPage)
- Crawl budget and indexing management
- Mobile and accessibility compliance
Content Strategy & Production
- Keyword and topic mapping (procedures, conditions, questions)
- Content gap analysis vs competitors
- Procedure and condition page production
- Supporting blog and patient education content
- Content refresh program for existing pages
Local SEO
- Google Business Profile optimization
- Local citation building and management
- Location page strategy for multi-site practices
- Review acquisition and management program
Authority Building
- Link building strategy and outreach
- Healthcare publication and directory placements
- Digital PR for specialist content
- Brand mention monitoring and conversion
What building your SEO program actually looks like.
Technical Foundations
Remediation of all technical issues identified in the audit. Site architecture improvements, speed optimization, schema implementation, and indexing fixes. Nothing else delivers until these are right.
3–4 weeks
Content Build-Out
Production of procedure and condition pages, FAQ content, and supporting articles, all built to both rank and convert. This is ongoing throughout the program, prioritized by search volume and conversion value.
Months 2–6+
Authority Development
Link building, citation management, Google Business Profile optimization, and digital PR. Authority accumulates over time and is the compounding element of the program.
Months 3–12+
Monitor & Iterate
Monthly ranking and traffic analysis, content performance review, and program adjustment. SEO is a continuous process, not a project with an end date.
Ongoing
See the complete process: How we work
Things practices usually ask us.
How long does SEO take to work?
Honestly, technical fixes can produce visible improvement in 4–8 weeks. Content targeting lower-competition terms can rank in 2–4 months. Building real authority for competitive specialty terms in major cities takes 6–18 months. We'll be clear about realistic timelines for your specific situation and prioritize the actions with the fastest impact first.
How is healthcare SEO different from general SEO?
Healthcare content sits in Google's YMYL (Your Money or Your Life) category, which means it's subject to elevated scrutiny for expertise, authoritativeness, and trustworthiness (Google's E-E-A-T guidelines). Medical content that isn't attributed to qualified practitioners, doesn't cite evidence, or is thin and generic simply doesn't rank, regardless of other technical factors. Healthcare SEO requires genuine clinical expertise in the content, not just keyword optimization.
Do you write the medical content or do we?
We write it. We work with your clinical team to ensure clinical accuracy, but the research, structure, and production is ours. We write content that meets both Google's E-E-A-T standards and the readability requirements of patients who are making decisions, not content written for search engines that no patient would want to read.
Can SEO work alongside paid ads?
Paid search and SEO work best as a complementary pair. While organic authority builds, paid campaigns provide immediate coverage. And the keyword performance data from paid campaigns is the most reliable input for your organic content strategy. We manage both together for practices that want full-funnel search coverage.
What does a monthly SEO retainer include?
A typical retainer covers content production (2–4 pieces per month), ongoing technical monitoring and fixes, link building activity, local SEO management, and monthly reporting. The exact scope depends on your domain's current authority level, your competitive landscape, and how aggressively you want to grow.
Do you work with practices that have been penalized by Google?
Yes. We start with a full technical and content audit to identify whether you have a manual penalty, algorithmic suppression, or fixable technical issues. Recovery timelines vary, some issues resolve in weeks, others take months. We'll give you an honest assessment before you commit to a recovery program.
Organic search is the only patient acquisition channel that gets cheaper every month. Let's build it.
Start with a free practice audit. We'll look at your current situation, identify exactly where this service would make the biggest difference, and show you what it would look like for your specific practice.
No packages. No pitch. Just a clear diagnosis.
