Keyword Research
We map the full search landscape for your specialty and location, identifying the terms your ideal patients use, what competitors are bidding on, and where the best opportunities are.
1 week
Grow: Google ads
Be the practice that shows up when your ideal patients are actively looking.
Search advertising captures demand at its highest point: the moment a patient types "private knee surgeon London," "dermatologist for acne Manchester," or "plastic surgeon Miami" into Google. These patients have already decided they want help. They're choosing who to contact.
We build and manage Google Ads campaigns for private practices that put you in front of those searches with the right message, and track the outcome all the way to a booked appointment.
This is for you if...
You want to grow your practice faster than organic SEO alone will allow.
You're launching a new service or procedure and need immediate visibility for relevant searches.
You've run Google Ads before and it was unprofitable, you want to understand why and fix it.
You want to target specific geographic areas or patient demographics with precision.
You're competing with well-established practices and need paid visibility while your organic presence grows.
You want reliable attribution from ad click to booked consultation so you can measure true ROI.
What's included
What you get
We build and manage Google Ads campaigns for private healthcare practices, covering Search, Performance Max, and remarketing, with full conversion tracking back to booked appointments, not just leads or clicks.
- Immediate visibility for high-intent patient search terms
- Qualified inquiries from patients actively seeking the services you provide
- Full attribution from ad spend to booked appointments
- Falling cost per booked appointment as campaigns learn and improve
- Campaigns that comply with Google's healthcare advertising policies
- Visibility data that informs your SEO strategy and content priorities
Deliverables
Strategy & Setup
- Keyword research (procedure, condition, and competitor terms)
- Campaign and ad group architecture
- Negative keyword framework
- Google Ads policy compliance review
- Conversion tracking setup (calls, form submissions, bookings)
- Landing page audit or build recommendations
Creative & Copy
- Responsive search ad copy for all ad groups
- Ad extension setup (callouts, site links, call extensions)
- Landing page copy recommendations
- A/B testing framework for headlines and descriptions
Campaign Management
- Weekly bid strategy optimization
- Search term report analysis and negative keyword expansion
- Quality Score monitoring and improvement
- Budget pacing and allocation across campaigns
- Monthly strategy review
Reporting
- Weekly performance dashboard
- Cost per inquiry and cost per booked appointment
- Search impression share and competitive position data
- Monthly executive summary with recommendations
What running Google Ads with us actually looks like.
Account Build
Campaign structure, ad groups, ad copy, extensions, and full conversion tracking setup. We build the account to a standard that most practices have never seen from a previous agency.
1–2 weeks
Launch & Monitor
Careful launch with daily monitoring and rapid response to any performance issues. The first two weeks generate the data we need to begin meaningful optimization.
Weeks 3–4
Optimize
Weekly optimization cycles based on real performance data. Bid adjustments, negative keyword expansion, quality score improvement, and creative testing.
Monthly cycle
Scale & Expand
As performance matures, we identify opportunities to expand into new search themes, new locations, or new services, always with ROI as the qualification threshold.
Month 3+
See the complete process: How we work
Things practices usually ask us.
What budget do I need for Google Ads to be worthwhile?
For most private practice specialties in a UK or US urban market, a minimum of $2,000–$2,500 or £1,500–£2,500 per month in media spend is needed to generate meaningful, consistent inquiry volume. The right budget for your specific specialty, location, and procedure fees depends on search volume and cost-per-click data we can model for you before you commit.
Why did Google Ads not work for us before?
The most common reasons: the account was structured around too many generic terms rather than high-intent procedure searches; conversion tracking was measuring clicks or form views rather than actual submissions; landing pages weren't matched to the search intent; or the budget was too low to generate statistical significance. We'll audit your account and identify the specific cause.
Do you manage the account or hand it over to us?
We manage the account on your behalf. You have full access and transparency at all times, but the day-to-day management, optimization, and strategy is ours. We provide monthly reporting and a strategy review so you always know what's happening and why.
How do you track ROI, not just leads, but actual revenue?
We set up conversion tracking all the way through your booking system or CRM so we can attribute booked appointments back to the specific campaigns, ad groups, and keywords that generated them. This requires integration with your booking infrastructure, which we'll build as part of the setup.
Can Google Ads work alongside SEO?
They work best together. Paid search gives you immediate visibility while organic SEO builds over months. The search term data from paid campaigns also informs your SEO content strategy with real, proven demand data, which is more reliable than keyword research tools alone.
How long before we see results from Google Ads?
You'll typically see meaningful performance data within the first 2–4 weeks after launch, that's the learning phase referenced in our process. Booked appointments from high-intent search terms often follow within the first 4–8 weeks once conversion tracking and landing pages are dialed in. We'll set realistic expectations for your specialty and market before you commit.
Your ideal patients are searching right now. Let's make sure they find you before they find someone else.
Start with a free practice audit. We'll look at your current situation, identify exactly where this service would make the biggest difference, and show you what it would look like for your specific practice.
No packages. No pitch. Just a clear diagnosis.
