Brand Review
If we haven't developed your brand identity, we review your existing brand guidelines and assets before beginning any design work. This ensures everything we produce is consistent with your established identity.
2–3 days
Brand: Design
Every patient-facing asset designed to the standard your practice operates at.
Design in private healthcare isn't decoration. Patient information documents, consultation materials, social content, and marketing collateral all communicate something about the quality and professionalism of your practice before clinical expertise ever becomes visible.
We handle the ongoing and one-off design work that keeps your practice looking as good as it is, across print, digital, and social, so you never have to apologize for the materials you hand a patient.
This is for you if...
Your patient information leaflets, consent documents, or post-treatment materials look unprofessional and don't reflect the quality of care you provide.
You need a consistent stream of social media content but you don't have the time or design resource to produce it.
You've recently had a brand refresh and need all your marketing materials updated to match.
You're launching a campaign, a new service, or an event and need professional promotional materials quickly.
Your practice is expanding and you need signage, environmental design, or fit-out creative direction.
You have no internal design capability and need a reliable external resource for ongoing requirements.
What's included
What you get
We provide ongoing and project-based design services for private healthcare practices, covering all patient-facing, marketing, and operational design requirements. We work from your existing brand identity or develop one as a first step.
- A consistent, professional visual standard across every patient touchpoint
- Marketing materials that reflect your clinical positioning, not just your logo
- A reliable design resource that responds quickly to your requirements
- Social media content that builds brand recognition through consistent quality
- Patient materials that improve understanding and reduce pre-appointment anxiety
- Campaign assets optimized for the channels they're designed to appear on
Deliverables
Print Collateral
- Patient information and procedure guides
- Consent form and pre-operative instruction design
- Practice brochure and capability documents
- Business cards and stationery
- Signage and wayfinding design
- Event and conference materials
Digital & Social
- Social media post templates (Instagram, LinkedIn, Facebook)
- Email template design
- Digital advertising creative (display, social)
- Presentation and pitch deck design
- Infographic and data visualization design
Campaign & Marketing
- Campaign identity and creative direction
- Landing page design
- Promotional materials (digital and print)
- Before-and-after gallery formatting and design standards
Environmental
- Reception and waiting area signage
- Consultation room materials
- Exterior signage and brand application
- Fit-out creative direction (working with your interior designer)
What working with our design team actually looks like.
Brief & Scoping
For each project, we agree a clear brief, what's needed, where it'll be used, who it's for, and what it needs to achieve. This prevents revision loops and ensures the final output is genuinely fit for purpose.
1–2 days per project
Design & Iteration
Initial design concepts presented for review, with two rounds of revision included as standard. Complex projects or multi-asset campaigns may include a creative direction phase before production.
Varies by scope
Production & Delivery
Final files prepared for their intended output, print-ready PDFs, web-optimized images, editable source files, or platform-specific social formats, and delivered with clear production notes.
Per project
Ongoing Retainer
For practices with regular design requirements, a monthly retainer provides a defined scope of work, priority turnaround, and consistent output without needing to scope and agree each individual project from scratch.
Monthly
See the complete process: How we work
Things practices usually ask us.
Do you handle both one-off projects and ongoing design needs?
Yes. We work on a project basis for defined deliverables and on a monthly retainer for practices with ongoing requirements. Retainer clients get priority turnaround, a consistent design resource who knows their brand deeply, and a predictable monthly cost.
What if we don't have brand guidelines?
We'll either develop them as part of our Brand Identity service (recommended if you want a thorough approach) or derive a working visual system from your existing assets before beginning design work. We'll tell you which is right based on what you currently have.
Can you produce content for social media on an ongoing basis?
Yes, this is one of our most common retainer workstreams. We produce social content to a consistent schedule: designed posts, branded templates, and campaign-specific creative. We can also advise on content strategy and posting schedules if that's useful.
How quickly can you turn around urgent requests?
Retainer clients have priority turnaround, typically 24–48 hours for straightforward requests. Project-based clients have standard turnaround times agreed at briefing. We will always be transparent about what's achievable if a tight deadline comes up.
Do we get editable source files?
Yes, always. All design work is produced in Figma or Adobe Creative Suite and source files are included in every delivery. You own everything we produce for you.
Do you work with practices that already have a designer internally?
Yes. We can work as an extension of your in-house team, handling overflow, specialty formats, or campaign work your internal resource doesn't have bandwidth for. We align to your existing brand system and hand off source files in the formats your team uses.
Every piece of design your practice puts in front of a patient says something. Let's make sure it says the right thing.
Start with a free practice audit. We'll look at your current situation, identify exactly where this service would make the biggest difference, and show you what it would look like for your specific practice.
No packages. No pitch. Just a clear diagnosis.
