Build
We build condition-specific patient pathways for RA, lupus, vasculitis, and undifferentiated inflammatory disease and create the GP referral communication tools that make referring to you easy, reliable, and rewarding.
For Rheumatologists· Private practice · US & UK
More private rheumatology patients who need you and the referral network to send them.
Rheumatological conditions are often complex, underdiagnosed, and poorly managed in primary care. Patients who find the right rheumatologist privately are intensely loyal, but most practices have no systematic way to reach them.
We build acquisition and referral development systems that change that.
Get a growth audit for your rheumatology practiceWe've spent time in your world. Here's what we know about it.
Undiagnosed or misdiagnosed autoimmune patients are a large, self-referring audience
Patients with fatigue, joint pain, and systemic symptoms who have been given non-specific diagnoses are active online researchers. Content that helps them understand the range of rheumatological conditions and what specialist assessment involves converts at exceptional rates.
Rheumatoid arthritis and early inflammatory arthritis patients have the greatest urgency
Patients who have been told they may have early RA or inflammatory arthritis self-refer urgently to avoid NHS waiting times for diagnosis and treatment initiation. A fast, clear private pathway for this group converts within days.
GP referral development in rheumatology is dramatically undersystematic
Most private rheumatologists have casual referral relationships with a small number of GPs. A structured outreach programme to GPs managing patients with possible autoimmune or inflammatory conditions typically doubles referral volume within a year.
Biologics and advanced therapy discussions are a credibility signal patients actively seek
Patients researching whether they're candidates for biological treatments actively search for rheumatologists with experience in this area. Practices with clear, accessible content about biologics and DMARDs attract a highly motivated subset of patients.
What rheumatologists say when they reach out.
“My private practice is thin. I see fewer than 20 private patients a week and I don't know how to grow it without it feeling like self-promotion.”
“Patients with early inflammatory symptoms are waiting months on the NHS and could come to me privately, but they don't know I exist.”
“I have good relationships with a handful of GPs but no way to systematically build those relationships with GPs I don't already know.”
“I want to be known for my biologics expertise but I don't have any marketing infrastructure to support that positioning.”
What a system built for your practice looks like.
Grow
We develop your search presence for rheumatological condition and symptom terms, build a structured GP referral programme for inflammatory and autoimmune conditions, and create content that positions your biologics expertise to the patients who need to know about it.
Brand
We establish your rheumatological authority, through patient education content, peer-facing positioning, and a digital presence that clearly communicates your diagnostic rigour and treatment expertise to patients and referrers.
We've done this before. Here's the closest proof we have.
Dr. Alicia Romero
“The early arthritis content attracted patients who were desperate for a diagnosis and had nowhere to turn. Their loyalty and their word-of-mouth were extraordinary. It changed my whole practice.”
- 4.2×Early arthritis patient enquiries
- +61%Private consultation volume
- +31New GP referral relationships
The patients who need a rheumatologist are searching right now. Let's make sure they find you.
Start with a free practice audit. Tell us about your practice in 45 minutes we'll show you exactly where patients are falling through the gaps, and what a system built for your specialty would look like to fix it.
No packages. No pitch. A conversation built around your practice.
